Welcome to the Kingdom of Saudi Arabia, a sprawling dominion that holds sway over the majority of the Arabian Peninsula. Within its vast expanse lies a realm of rich cultural diversity, inhabited by a population of 34 million individuals hailing from numerous tribes. The tapestry of Saudi Arabia’s landscape is nothing short of captivating: with over a thousand kilometers of pristine coastline gracing both its eastern and western flanks, a plethora of desert panoramas including the expansive Rub Al Khali (The Empty Quarter), as well as the remnants of ancient volcanoes and awe-inspiring rock formations.

While Saudi Arabia opened its doors to foreign tourists only recently, in 2019, those who have embarked upon its shores have regaled tales of warm-hearted locals and a land steeped in a tapestry of captivating history and natural marvels. Our journeys guide guests away from the familiar paths, leading them to traverse deserts, scale mountains, and embrace coastlines, all of which offer insights into both the echoes of the past and the vistas of Saudi Arabia’s burgeoning future.

Guiding this kingdom’s destiny is King Salman bin Abdulaziz Al Saud, a stalwart figure in his eighties and the son of Ibn Saud, who laid the foundations of the nation in 1932. Delegating many of his responsibilities to his son, Crown Prince Mohammed bin Salman, the modernization of this profoundly traditional land has begun under his stewardship. Notably, Saudi Arabia has evolved to grant tourist e-visas to individuals from over 50 countries, and a groundbreaking stride was taken as foreigners, including women, were granted the right to drive—an emblem of the nation’s progressive journey.